Photographed by Mario Sorrenti
Philippines - Italian label, Liu Jo, captures the sexy and intriguing side of supermodel Kate Moss as they once again partnered to launch Liu Jo’s Fall/Winter 2011 collection.
The face behind Liu Jo, Liu Jo Jeans and Liu Jo Shoes for the second year, Moss represents the modern girl’s dream—one that’s extraordinary and full unexpected coups de theatre.
In developing the Collection’s campaign, she played different roles – from the sexy lady in a pearly grey dress with a boyish fur collar and a boyfriend’s white shirt to being herself again, irresistible when wearing just a pair of Bottom-Up skinny jeans, the top-of-the-range denim style by the Carpi-based company. Photographed by Mario Sorrenti, who made her a supermodel with his legendary photo shoot where she wore just a pair of jeans, Moss attracts everybody’s eyes as she plays hide and seek among the luxurious rooms of an old villa in Notting Hill, the neighbourhood she loves most in her London and the very special location of the new campaign.
Liu Jo’s Fall-Winter Collection boasts of several lines including Dream Flower that is all about d’après nature; Cavalry De Luxe that underscores the active woman; Smoking Attitude that calls for a elegant break devoted to tuxedos; and Shabby Chic,”a balanced between bohemian and globetrotter trends.
From classic knitwears to the quintessenial denims and from leather to lace, Liu Jo hold hands with a modern and stylish woman, Kate Moss—getting the gloom out of the season with its Fall/Winter 2011collection.
